Price tracker
Black Friday golf prices: what really drops
We are checking the same 53 golf products at 12 stores, every day through Cyber Monday, to see which Black Friday deals are real price drops and which are just “below list”. Results on December 1.
- Products, fixed on October 16
- 53
- across 10 categories
- Stores checked
- 12
- the price on each store’s own page
- Check days so far
- 8
- latest November 12
How we measured
On October 16, before any holiday sale, we fixed a list of 53 products across 10 categories: golf balls, drivers, irons, wedges, putters, rangefinders, launch monitors and more. The list did not change after that, so no product was added because it happened to be on sale.
We checked each product’s new price on the stores’ own product pages, at 12 stores: twice a week from October 16 to November 15, then every day from November 16 to December 7. That is 8 check days before the sales.
- Each product’s price on a day is its lowest in-stock new price at those stores that day.
- Pre-sale low is the lowest of those from October 16 to November 15.
- Sale low is the lowest from Black Friday to Cyber Monday (November 27 to November 30).
- A real drop is a sale low at least 1% under the pre-sale low. A price under the maker’s list price, but no lower than in October and early November, does not count.
We publish totals only, not any one store’s prices.
The basket over time
Each point is the median product’s price on that day, against its typical price from Oct 16 to Nov 15. 100% is that typical price; below it is cheaper.
Every point in the chart
| Day | Median against typical | Products priced |
|---|---|---|
| Oct 16 | 100.0% | 39 |
| Oct 19 | 100.0% | 53 |
| Oct 22 | 100.0% | 53 |
| Oct 29 | 100.0% | 53 |
| Nov 2 | 100.0% | 53 |
| Nov 5 | 100.0% | 53 |
| Nov 9 | 100.0% | 52 |
| Nov 12 | 100.0% | 53 |
What this does not show
- Prices in cart, coupon codes, member prices, gift cards and bundles. We recorded the price on each product page.
- Stores we do not check, and used prices. The basket is new condition only.
- Every configuration. For clubs sold in several set makeups or shafts, we checked the same configuration each time.
- Prices between our checks. Before November 16 we checked twice a week, so a short sale in October could be missed.
How we check prices in general is on our methodology page. For today’s prices on any product, see its page; the deals page lists products selling under their usual price.